Cookie Policy
Last Updated: March 12, 2026
This Cookie Policy supplements our Privacy Policy and explains how Vik Vanackere BV ("we") uses cookies and similar technologies on this website. It describes what these technologies are, why we use them, and how you can control their use. Unless otherwise defined here, terms used in this Cookie Policy have the meanings given in our Privacy Policy.
What are cookies and similar technologies?
Cookies are small text files that a website stores on your device. They are widely used to make websites work, to improve user experience, and to provide information to site owners. We also use related technologies such as pixel tags (sometimes called web beacons) and server-side identifiers that help us measure website usage and the effectiveness of our communications. Some cookies are "session" cookies that expire when you close your browser; others are "persistent" cookies that remain on your device for a defined period or until you delete them. Cookies can be "first-party" (set by us) or "third-party" (set by external providers).
Why we use cookies
We group our use of cookies into three categories that align with our Privacy Policy:
- Essential cookies — Required for the site to function securely and correctly. They enable core features such as page navigation, form submission protection, and consent storage. These do not require consent.
- Analytics cookies — Used with your consent to understand how the website is used (for example, pages visited, time on page, device and browser information). We configure analytics to respect privacy principles such as IP anonymization and limited retention.
- Marketing cookies — Used with your consent to measure advertising performance and, where applicable, to support remarketing or audience measurement for our campaigns.
Your choices and consent
When you first visit our site from the European Economic Area (including Belgium), the United Kingdom, or other regions that require consent, you will see a cookie banner that allows you to accept all cookies or manage preferences. You can change your decision at any time by selecting "Manage cookie preferences" in the website footer. Essential cookies remain active because they are necessary to provide the service you request (for example, to save your preferences or to secure form submissions).
Cookies we use
The table below lists the main cookies and identifiers we may set or that may be set by our service providers, together with their purpose and retention periods. Specific cookie names may vary over time as providers update their services.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10‑char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
Third-party providers
We work with carefully selected service providers who place cookies or receive limited information to perform services on our behalf:
- Google LLC — Google Analytics 4 and Google Ads measurement (analytics and marketing).
- Meta Platforms — Meta Pixel for advertising measurement (marketing).
- Cloudflare, Inc. — Content delivery and security (essential threat detection and performance).
We do not sell personal data. These providers are contractually limited to using data strictly to provide their services to us and not for their own independent commercial purposes.
Managing cookies in your browser
You can adjust cookie settings at any time using the "Manage cookie preferences" link in our footer. Most browsers also let you block, delete, or control cookies through their settings. If you block essential cookies, some site features may not work as intended. For analytics and advertising preferences, you can also consult provider resources. Example resources include: Google Analytics Opt-out Add-on (tools.google.com/dlpage/gaoptout), Google Ads Settings (adssettings.google.com), Meta Ads Preferences (facebook.com/adpreferences), and regional choices at youronlinechoices.eu. These addresses are provided for your reference.
International considerations and retention
Our organization is registered in Belgium and serves clients across Canada through digital delivery. Data may be processed outside your country by our providers. Where transfers occur, we rely on appropriate safeguards. Retention periods for cookies are listed in the table above; analytics data is typically retained for up to 14 months in aggregate reporting, and consent records are retained for up to 12 months in your browser.
Updates to this policy
We may update this Cookie Policy to reflect changes in cookies we use or for operational, legal, or regulatory reasons. Material changes will be signposted on this page. The "Last Updated" date at the top indicates when this policy was most recently revised.
Contact
If you have questions about this Cookie Policy, please contact:
- Legal entity: Vik Vanackere BV
- Registered address: Leroylaan 9, 2650 Edegem, Belgium
- Email: [email protected]